Built By a Hall of Famer, For the Modern Cutco Rep
A successful Cutco business is built on one thing: relationships. It’s the trust you build and the connections you make that create "forever clients." But in today's world, the very tasks meant to nurture those relationships—follow-ups, thank yous, and staying in touch—can bury you in manual work, pulling you away from what you do best.
Edge Branding Solutions was founded on a simple premise: to give dedicated Cutco Representatives their time back.
Our Story
My name is Kevin Connor, and my journey with Cutco started way back in 1995. Like many of you, I've seen this business from every angle. I’ve worked the 14-hour days as an Events Coordinator, managed teams as an Assistant, Branch, and District Manager, and mastered the art of appreciation as a Closing Gift Consultant and Cutco Gifting Professional. That incredible journey, working with clients from the Pro Football Hall of Fame to thousands of families, led me to the Cutco Hall of Fame.
But along the way, I saw a recurring problem. The best reps, the ones who provided the most amazing service, were also the most overwhelmed by the daily juggle of sticky notes, spreadsheets, and a dozen different apps. I knew there had to be a better way to combine timeless, relationship-focused service with the power of modern technology.
That’s why I founded Edge Branding Solutions and created the Edge Digital Marketing Systems - Automated Knife Life platform.
Our Mission
This isn't just another software platform; it's a collection of "Power Tools" and "Done-For-You" systems built on the lessons learned over a 25+ year career. We handle the compliance, automate the follow-ups, and unify your communications into a single command center so you can focus on the handshake, the conversation, and the closing.
We believe technology should serve you, not the other way around. We are committed to "over-compliance" to protect the brand we all love. And most importantly, we believe that your greatest value is in the personal connections you make.
Our mission is to handle everything else, so you can do more of that.
Ready to win back your day? Explore our solutions or start a free trial today.
Copyright Edge Digital Marketing Systems 2025 | All Rights Reserved
Edge Branding Solutions LLC is an independent company and is not affiliated with, sponsored by, or endorsed by Facebook™ or Meta Platforms, Inc. Furthermore, Edge Branding Solutions LLC does not have an official corporate partnership with Cutco Cutlery®. All strategies, templates, and systems offered are based on Kevin Connor's extensive experience and success in his personal capacity as a Cutco Hall of Fame Independent Sales Representative.
The earnings, testimonials, and results shared are personal results or those of our most successful clients; please understand these results are not typical. We are not implying you will duplicate them. Your success using our tools and strategies will depend on your own effort, skill, market conditions, and commitment. We make no guarantee of any specific financial outcome from the use of our products and services, as all business entails risk and consistent action.